
The Japanese rhinoceros beetle is found across East and Southeast Asia. In Japan, it’s called kabutomushi (meaning “helmet insect,” after the samurai-style horn). Males grow a large Y-shaped horn, with a smaller fork on the thorax that makes their headgear look like a two-pronged “Y.” These horns are used in battles to grapple rivals.
Japanese rhinoceros beetles are typically dark reddish-brown, often appearing nearly black in low light. Males are larger, about 4-8 cm long, while females reach 3.5-6 cm. Their wings are strong enough to lift their hefty bodies and even the horn, so they are surprisingly good fliers.
PRESENTED BY MASTERS IN MARKETING
Is your social strategy ready for what's next in 2025?
HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.
Inside this comprehensive report, you’ll discover:
Which platforms are delivering the highest ROI in 2025
Content formats driving the most engagement across industries
How AI is transforming social content creation and analytics
Tactical recommendations you can implement immediately
Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.
Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.
Rhinoceros beetles, in general, are among the strongest insects on Earth. A cousin species, the Hercules beetle, can lift 850 times its weight, comparable to a human lifting several cars. The Japanese rhinoceros beetle isn’t quite that extreme, but it’s still powerful for its size. Males use their strength to flip rivals from tree trunks, and they can give a human hand a strong push, though they never bite or sting. Their feet have small claws for gripping bark, which feel prickly but harmless.
Life Underground

Kabutomushi live in warm forests where sap and fruit are plentiful. They range from Japan and Korea through China, Taiwan, and Southeast Asia down to Vietnam, Thailand, and Myanmar. In these regions, they favor broad-leaved woods, especially in hilly or mountainous areas with tropical or subtropical climates. On summer nights, they’re often seen clinging to oak or ash trees, drinking sap. Being nocturnal, they rest during the day under logs or in soil and emerge after dusk. Bright lights also attract them, so they sometimes appear in Japanese cities around streetlamps or vending machines.

Most of their one-year life cycle takes place underground. In late summer, females lay eggs in the soil, usually in decaying wood or rich leaf litter. A few weeks later, grubs (larvae) hatch. These plump, C-shaped larvae feed on rotting wood, leaf compost, and humus. They act as recyclers, breaking down tough fibers with special enzymes that enrich the soil. Through autumn, winter, and spring, they grow through three larval stages. By early summer, the fully grown larva creates a cocoon-like cell in the soil and pupates, transforming into an adult. When the rainy season ends and summer arrives, the new adults emerge.

Summer is beetle season: adults appear in late June and live through August into September. During this period, they feed, mate, and lay the next generation of eggs. They love sweet food: tree sap, fruit juice, or ripe mangoes and peaches. By mid-September, most males die after multiple matings, while females live just long enough to finish laying eggs in the soil. The cycle then begins again with a new brood.
Sponsored
Daily News for Curious Minds
Be the smartest person in the room by reading 1440! Dive into 1440, where 4 million Americans find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight. Subscribe to 1440 today.
Battles in the Treetops

At night, males clash on tree trunks over sap-rich feeding spots that also attract females. Using their horns like jousting lances, they wrestle to knock rivals from the perch. With hooked legs and sudden head twists, a strong male can flip his opponent into the air or off the branch entirely. The winner claims the spot and any nearby female, while the loser tumbles to the ground, usually unharmed but defeated. These duels have earned kabutomushi the nickname “samurai of the insect world”.
Not every male plays fair. Smaller beetles sometimes sneak around battles, slipping in to mate with females while larger rivals are distracted. Others may try to pry a male off a female when the stronger competitor isn’t looking. Whether through brute strength or clever tricks, every male is fighting for his chance.
Get more from RAWR SZN
Upgrade to unlock full access and premium wildlife content.
Upgrade to paidA paid subscription includes:
- New premium posts every week
- Ad-free reading experience
- Unlock full access to all archived posts
- Bonus insights, rare behaviors, and deep dives
- Support independent wildlife journalism